Description
Today’s consumer is very different than that of the past. With the explosion of the Internet, mobile, social media & more, today’s consumer has access to everything they want, when they want it and this has led to some major changes in how they act, communicate, make life and business decisions, and more. They have changed the way they consume media and are constantly being overwhelmed with marketing in all aspects of their daily lives. This has changed the role of the REALTOR®, the way they interact with consumers, the tools they use to properly service them and market their business, and more. At the same time, the real estate industry has become a major target for cyber crimes and digital fraud, there are many legal pitfalls and policies from the National Association of REALTORS® (NAR) you could fall prey to which could endanger your business and/or license. In this course, we will explore all of these challenges and more to ensure you work with and market to consumers and run your real estate business and a safe and compliant manner.
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